Emma Mattress Review NZ – New, Improved, WAYY More Comfortable!

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Update Alert!
Emma Comfort Mattress
  • New Mattress From Emma, The Emma Comfort Mattress
  • This Mattress Is A Medium Firm, It's Not As Firm As The Now Discontinued Emma Original Mattress
  • 5cm Of Super Comfy, Bouncy, Breathable Comfort Foam
  • 20cm Of High Density Zoned Support Foam
  • Easy Clean Cover With Handles
  • Free Delivery, 100 Night Trial, 10 Year Warranty
  • Awesome Bundle Deals, Including Toppers, Pillows And Protectors

Emma mattress review NZ – Emma is a hugely popular international brand who entered the NZ market in 2020 with the Emma original mattress. If you’d read any of my previous posts, you would have heard how firm that mattress was, and in response to customer feedback Emma have redesigned their mattress and now only sell the new, improved (and in my opinion much more comfortable) Emma Comfort mattress.

I’m going to take you through all the details of this great value mattress, including what it feels like to sleep on (Emma gifted me one to try so you’re getting real life feedback). Emma have also taken the opportunity to introduce their pillow, mattress topper, and mattress protector to NZ, and I’m excited to tell you that you can buy your mattress in an incredible value bundle with these accessories.

Here’s all the topics we’re going to cover in this Emma mattress NZ review:

  • Emma Company Overview
  • Emma Comfort Mattress Features
  • What Does The Emma Mattress Feel Like To Lie On?
  • Is Emma The Right Mattress For You?
  • What Are People Saying Who Love Theirs? (Reviews From Real People)
  • How Does Emma Compare To Other Mattress In A Box Brands?
  • Summary

Emma Company Overview

Emma is a mattress in a box brand founded in Germany. They’ve enjoyed huge success in countries like the UK and Australia, where they have a massive base of happy customers and their mattresses have won awards from consumer advocacy groups such as Choice in Australia. They also make bed frames, toppers, protectors, and pillows.

The Emma customer service team is online based, and works out of Australia.

Emma Mattress Features

The Emma mattress is 25cm high with 2 internal foam layers. This makes the Emma Comfort Mattress about the same height as other popular mattress in a box brands in New Zealand like Ecosa, Winkl, and Napp. Here’s what the inside of the Emma mattress looks like compared to the marketing image.

Emma Comfort Expecation vs Reality

Now let’s take a detailed look at each layer of the mattress:

  • Cover: this is a pretty standard stretch knit with a softer top and grippy material on the bottom to help it stay fixed to your base. The cool feature of the cover is that the zip enables you to unzip the top part of the cover right off. This is extremely handy for cleaning! You don’t have to remove the whole cover. I’ve only seen this on Tempur mattresses here in NZ. The other standout feature of the cover is that it has handles. They feel a bit flimsy, but Emma is the only mattress in a box brand that has them in NZ.
  • Foam Layer 1: is 5cm of “airgocell” foam. What does that mean? It’s a proprietary foam Emma uses as the comfort layer of their mattress. It’s bouncier and less contouring than a typical memory foam. It’s an open pore foam, which basically means it’s got quite a lot of air in it (50% to be exact), which helps it to be breathable and bouncy. It feels like a nice foam to lie on!
  • Foam Layer 2: The base layer is 20cm of HRX high density foam, which is also open pore to help with breathability (why all the fuss about breathability? All foam mattresses need innovations to help air escape, as they don’t have the traditional spring support unit, which allows air to circulate through your “usual” mattresses you’d see in a shop). The really special feature of this support layer is the zones cut into it. These help specifically target and support your body so your spine stays in line and you get the most comfortable sleep possible. I’ve seen many, many brands overseas market this as a luxury feature and charge a heap more for it, but we’re lucky to have Emma offering it to us here in NZ as a standard feature.

What features set Emma apart from our other brands?

  • It’s the bounciest
  • It has the easiest care cover
  • You can get value bundles with mattress accessories like pillows, toppers, and protectors, which are the best value I think I’ve EVER seen. Anywhere.

If you want to watch a video of this mattress being unboxed and read the details of my first impressions of it, click here.

What Does The Emma Mattress Feel Like To Lie On?

I’ve tried Ecosa, the Winkl Lux, and Napp. Emma feels quite different to all of them. Here’s how:

  • It’s a medium firm, and in my opinion it’s a bit softer than Ecosa, but not as soft/contouring as Napp or Winkl Lux. Emma has much more bounce than the brands, but doesn’t compromise anything on motion isolation.
  • On the bounce again, I’ll say it’s the bounciest mattress (without springs) I’ve tried. Usually an all foam mattress feels pretty “dead” for want of a better word in terms of bounce, they don’t move much at all. Because Emma has so much high resilience foam inside it feels quite bouncy in comparison. This is good news for people wanting to try out an all foam mattress that are used to the bouncy feeling of springs. It will still do a good job of motion isolation like all foam mattresses tend to.
  • Because of the zoning in the base foam layer, I didn’t get a numb shoulder when I lay on my side and felt well supported through my hips, shoulder and spine

I can say the Emma Comfort mattress is much more comfortable than the discontinued Original mattress, with its medium – firm feel instead of being overly firm. I think it’s awesome Emma has listened to customer feedback and improved their mattress. I now think it’s a great mattress for MOST people, and a great choice for people who can’t decide between soft and firm: you may just find that the Emma Comfort mattress is just right for you.

Is Emma The Right Mattress For You?

Remember, your Emma mattress will come with a 100 night sleep trial so don’t be afraid to give it a try if you like the sound of it! If it’s not for you, simply contact Emma for a full refund, and they’ll collect the mattress and donate it to the Salvation Army.

Yes if you:

  • Want a medium-firm mattress.
  • Sleep mainly on your stomach or back: the firmness of Emma will mean your hips and spine will be well supported. In fact, I think Emma is the best mattress in a box choice we have in NZ for stomach sleepers.
  • Want a touch of memory foam feel without a big feeling of sinking.
  • Like the idea of a bouncier foam mattress.
  • Like a mattress with a easy zip cover and handles

No if you:

  • Want the contouring, hugging feel that deep memory foam layers provide .
  • Want a soft feel mattress (you’ll do better with Winkl Lux for luxury soft)

What Are People Saying Who Love Theirs? Reviews From Real People

I scoured the customer reviews of this mattress and in general, people agree that Emma feels medium to firm, is good value for money, does not sag, and does not retain heat.

” I like the feel of it, and it’s very supportive. I also like that I can easily remove the cover and wash it.”

“This mattress doesn’t sag and you can’t feel the person moving next to you”.

“I’m using this mattress on my adjustable bed and it’s very comfortable.”

“The Emma mattress is comfortable to sleep on. The delivery was quick and easy and it was easy to set up.”

How Does Emma Compare To The Other Mattress In A Box Brands?

Read my ultimate guide to buying a bed in NZ here, or choose any of the following articles to compare Emma to anther brand.

Click here for my Ecosa Vs Emma comparison.

Click here for my Napp Vs Emma comparison.

Click here for my Winkl Vs Emma comparison.

Emma Mattress

From $880

Overall Rating


Value For Money


Customer Service



  • Easy Care Cover
  • Bouncy And Resilient Foams
  • Zoned Centre Layer


  • May Be Too Firm For Some
  • Handles Are Flimsy
  • Not Made In NZ


Emily Johnstone

Emily is the creator and owner of bestmattressforyou.com. Emily's scientific background gives her an analytical, critical, and discerning eye to bring unbiased, thorough, and helpful content to the site. Your good sleep is her top priority. Find out more about Emily and bestmattressforyou.com here.