Napp Vs Emma

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Napp Vs Emma – Mattress In A Box Comparison

Napp vs Emma – mattress in a box comparison. Here are two mattresses that are different to each other in many ways. I actually have both of them in my house right now, so as well as the details about the construction and price, I can give you my personal opinion on the differences in the feel of these mattresses.

Spoiler alert: my favourite of these two is Napp. Get more Napp details here. 

Here’s an overview of Napp Vs Emma to get you started:

Price $800 - $1550 $880 - $1280 (Check further down this post for a discount)
What Do They Make?One Mattress
Adjustable Bases
One Mattress
Construction3 Foam Layers, Exclusive Hygroflex Foam3 Foam Layers, Zoned Core
FirmnessAround 6.5 Out Of 10, Medium Feel7 - 8, Firm WIth A Bouncy Feel
Sleep Trial100 Nights100 Nights
Warranty10 Years10 Years
New Zealand Owned?YesNo - German
Made In New Zealand?Yes - Made In Auckland With Materials From AustraliaNo - Germany


There are a couple of similarities between Napp and Emma. These are:

  • Both offer generous sleep trials (100 nights) with hassle free returns
  • Both offer 10 year guarantees on their mattresses
  • Both are composed of three foam layers encased in a removable cover (though as you’ll see below the composition of those foams is different)


These are vastly different mattresses in many ways. The differences to point out are:

  • Napp is NZ made and owned, Emma is German made and owned
  • Emma is slightly cheaper than Napp (including when you apply a discount code)
  • Napp is a medium feel with a good degree of contouring from the foams, while Emma is a firm feel with less contouring and more bounce
  • Napp uses Outlast cooling technology in its cover, the only NZ brand to do so
  • Emma’s cover has handles, and is cover designed for easy removal of the top part only: this makes for easy cleaning. I’ve only seen this feature on Tempur
  • Napp construction is two thick memory foam layers atop a polyfoam core. Emma construction is a thin memory foam layer atop a thick zoned high resiliency layer

Close-Up On Their Construction


Napp Vs Winkl - Napp Cross Section


Made from a breathable stretch knit. The cover packs some great features:

  • Water resistant
  • Removable for cleaning
  • Cool to touch
  • Created with Outlast© technology. This was originally developed for NASA, and uses phase change molecules to absorb, store, and release heat. Sound technical? All you really need to know is that this cover is going to work hard to help you feel comfortable. It’s not “moisture wicking”, it’s active temperature management

Internal Layers:

There are three foam layers inside, each with a very specific purpose:

1. 5 cm layer of Hygroflex foam. This is a foam specially formulated to have great pressure point relief and temperature control. It’s kind of like a hybrid foam: it acts like both a memory foam and a high resilience foam. This means you’ll get the pressure relief you need without feeling like you’re sinking into the mattress like a traditional memory foam. Its open cell structure is how it helps with temperature control.

2. 5 cm layer of gel infused high density memory foam. This foam layer acts as both a second comfort layer and a transition layer supporting the firm base foam below. The memory foam properties of this layer promote the pressure relief you need from the comfort layers while the high density rating of it keeps you from feeling the hard base foam below. Since this is a high density memory foam, the gel infusion plays an important role. The gel particles draw body heat away and out of the mattress. It’s crucial to have a heat controlling mechanism in this layer as there is no way for heat to escape the polyfoam base (this is true for pretty much all memory foam mattresses).

3. 15 cm layer of high density polyfoam. This is pretty standard for a memory foam mattress so there’s not much comment to make here.


The Emma mattress is also 25cm high mattress with 3 foam layers, which are OEKO-TEX certified as you read through the descriptions of the foams, the differences with Ecosa will quickly reveal themselves. Here’s what the inside of the Emma mattress looks like compared to the marketing image.

Emma Mattress NZ Cross Section


This is a pretty standard stretch knit with a softer top and grippy material on the bottom to help it stay fixed to your base. The cool feature of the cover is that the zip enables you to unzip the top part of the cover right off. This is extremely handy for cleaning! You don’t have to remove the whole cover. I’ve only seen this on Tempur mattresses here in NZ. The other standout feature of the cover is that it has handles. They feel a bit flimsy, but Emma is the only mattress in a box brand that has them in NZ.


  1. The top layer is 3cm of breathable eco friendly foam. This is the softer, memory foam layer of Emma. How’s it breathable? It’s an open cell foam for better air flow. How’s it eco friendly? Memory foams are typically made using fossil fuels. Lately there’s been a move towards using plant based oils instead: Emma uses castor oil to partially replace the fossil fuels in this layer of the mattress.
  2. The middle layer is 15cm pressure relieving 7 zone support foam. This foam is a high resilience polyfoam. You can see from the image that it has zones built into it: these have been carefully placed to help support your shoulders, spine, and legs. This foam layer feels extremely durable and has little “give”. Emma is the only mattress in our current market to feature such a thick high resiliency foam as its main layer.
  3. The bottom layer is 7cm of supportive point elastic foam. This is a high density polyfoam layer. It’s there to provide a solid base that allows the zoned foam and the memory foam above to do their work of giving you the right support. Basically, the top two layers support you, and in turn this bottom layer supports the upper foams!

Price Comparison

Napp costs more than Emma, but you’re getting NZ made, and in my opinion a more comfortable mattress.

Napp mattress prices start at $800.

Emma currently has 40% off for new customers, meaning you can shop their mattress from $528.

Feel And Firmness

I would say that Napp is rated at around a 6  out of 10 for firmness: it has a true medium feel. The cover is actually cold to touch (don’t worry, you won’t notice this once you put sheets on). When you lie on Napp, you feel yourself sinking just enough into the foams to know you’re on memory foam, but the foams are fast responding so you don’t get as much sink as Tempur. To me, Napp is the perfect balance of contouring and support.

On the other hand, I’d say that Emma is around a 7 – 8 out of 10 for firmness, it’s quite firm. When you lie on Emma, you do notice a slight contouring effect from the memory foam layer, but it’s a thin layer so you soon feel the zoned resilience foam supporting you. The zoning in Emma means it’s actually a bit easier to lie on your side for a firm mattress because there’s targeted shoulder support. The amount of bounce Emma has compared to other mattress in a box brands is very noticeable, and you’ll quite like this if you’re used to an innerspring mattress.

Buy Napp If:

  • You want to buy NZ made
  • You want a medium feel
  • You’re a lighter person
  • You sleep mainly on your side
  • You’re not sure what firmness you need or you’re a couple with different requirements (Napp is the best compromise to suit you both)
  • You want lightening fast customer service

Buy Emma If:

  • You sleep mainly on your stomach
  • You love the feel of a firm mattress
  • You like the idea of just a touch of memory foam
  • You want zoned support in the main core of the mattress
  • You want a very easy care cover

Napp Vs Emma – Which Is Better?

These are mattresses that are very different to each other, so it’s hard to say which is better because it’s really up to you and your needs.

Napp has a more universally appealing medium feel, and more of that memory foam feel. However, Emma will appeal to those seeking a firm mattress with some bounce.

My personal preference is for Napp because I like the medium feel, and it’s great to support NZ made but I slept fine on the Emma when I tested it out.

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Emily Johnstone

Emily is the creator and owner of Emily's scientific background gives her an analytical, critical, and discerning eye to bring unbiased, thorough, and helpful content to the site. Your good sleep is her top priority.